Ben & Jerry’s aimed to express gratitude to all their customers while supporting various charitable organizations through a day dedicated to solidarity contributions and free ice cream. This event, called the Thank U Fair, was part of their Thank U Day initiative. Additionally, they introduced an online activation: Every Day is Thank U Day, where Ben & Jerry’s continued to show appreciation to their customers by offering free ice cream.

Together with the On Spot team, I developed the visual identity, contributed illustrations, and designed the graphic layout for the website and promotional materials.